Marketing on Build in Public

AI can’t replace a great marketing team (but sometimes it’s better than nothing)

Wed, 24 Sep 2025 00:00:00 +0000

Marketing done well is so much more than cranking out ad copy or polishing sales slides. In all my corporate product roles—Fabasoft, Borland / Micro Focus, smec—I got to work with fantastic marketing teams. They shaped products, challenged ideas, and saw the bigger picture we tech-focused product folks often missed.

With poketto.me, though, it was just me. So I leaned on ChatGPT, Grok, and Gemini more often than I liked—sometimes with good results, sometimes… not so much.

Klaviyo: Much more than a Shopify plug-in

Tue, 23 Sep 2025 00:00:00 +0000

As I mentioned in GMail’s spam filter is pretty weird, reliably sending emails is harder than it looks. But email marketing automation is also one of the most powerful tools you can add to your stack.

So, I went looking for a simple, cheap, API-based solution I could plug into poketto.me. Ideally:

✔️ Free for small usage (given my current revenue = zero)
✔️ Easy integration with my stack existing stack (Python backend, Posthog for analytics)
✔️ Scalable once I need more

LinkedIn isn’t working

Fri, 19 Sep 2025 00:00:00 +0000

For the last 91 days, I’ve posted one of these “things I learned when building poketto.me” every day here on LinkedIn. What was my motivation for that?

1️⃣ To reflect more deeply on the countless things I’ve learned. Think of it like a gratitude journal: by writing down the small technical quirks, process hacks, and organizational lessons, I hoped to make them stick better.

2️⃣ To help others avoid some of the many mistakes I've made.