For the last 91 days, I’ve posted one of these “things I learned when building poketto.me” every day here on LinkedIn. What was my motivation for that?
1️⃣ To reflect more deeply on the countless things I’ve learned. Think of it like a gratitude journal: by writing down the small technical quirks, process hacks, and organizational lessons, I hoped to make them stick better.
2️⃣ To help others avoid some of the many mistakes I've made.
3️⃣ To share “behind the scenes” work publicly—so I might get feedback and new ideas from people beyond my inner circle.
4️⃣ To grow my audience and connect with like-minded coders, builders, readers, writers, and tinkerers.
Given that this series of 100 posts will end in a bit over a week, let’s recap: How did it go?
✅ On point #1: Excellent.
❌ On #2, #3 and #4: Not so much.
Impressions on my posts have steadily declined over the past two months, no matter what I tried:
🔗 Removing external links → no change
📸 More images → no change
🎦 Adding video → no change
📏 Shorter, snackable content → no change
📃 Longer, thoughtful pieces → no change
🕰️ Publish at different times of day → no change
⚙️ Technical/code-heavy posts → no change
👔 GTM/organizational topics → no change
And the list goes on.
With ~500 connections and ~700 followers, I’d expect at least modest reach. But impressions in the lower double digits—meaning that fewer than 10% of my followers even seeing my posts—makes me wonder what exactly LinkedIn’s algorithm is optimizing for.
Judging by my own LinkedIn feed, I’d say it's a combination of #clickbait garbage (“RIP McKinsey, GPT-5 just automated everything!”), ads (“Buy a $ 3,000 ticket to our conference!”), and pointless corporate updates (“I’m so proud that the company I’ve been with for three months is listed as a leader in Gartner’s magic quadrant for the 17th year in a row!”).
Still, I’m taking a Stoic (capital-S) approach to this: I’ll finish the 100 posts I promised myself I’d write. Whether people see them or not is outside my control. What is in my control is where I choose to publish in the future.